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The Direct Line | June 2016
A Note From Our CEO
We're happy to announce the opening of our fourth fulfillment center in Santa Maria, Santa Barbara County. The facility will be open for operations in August 2016. Santa Barbara County is home to numerous wineries and we are pleased to offer them our best-in-class fulfillment services.
Cheers,
Joe
WineDirect expands operations to Santa Barbara County
WineDirect is expanding fulfillment operations to Santa Barbara County. The new Santa Maria facility will be the second in the central coast area of California and will allow us to better serve our growing fulfillment clientele in the area.
DTC: Pennsylvania Finally Listens
Listen up, Alabama, Mississippi, Utah. . . . .
If the Commonwealth of Pennsylvania can pass direct-to-consumer (DTC) wine shipping, any state can. In the over 10 years since the Granholm decision kick-started the movement opening states to DTC wine shipments, a more tortured path to final passage of legislation granting the citizens of a state the fundamental right to order a legal product across state borders can’t be imagined.
One of the hallmarks of the top 20% of DTC wineries has proven to be the offer of shipping incentives. 46Brix is Vin65's build in shipping rewards program. We've seen dramatic results for participating wineries. Here, we dig into the data to see how 46Brix is helping wineries sell more wine.
Transforming the Final Mile of the Customer Journey
Many online merchants assume that the purchase page is the final destination of the customer journey, but in many ways it's only the beginning. After the order is placed, there are unique opportunities to extend engagement, loyalty and drive additional revenue.
The offices and fulfillment facilities will be closed Monday, July 4th in observance of the Independence Day holiday. Normal operations will resume on Tuesday. Have a wonderful 3-day weekend!
