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The Direct Line | News from WineDirect
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A Note From Our CEO

With the summer in full swing, we know it's a busy time of year at the winery. Our teams at WineDirect and Vin65 are busy too - working to support you and build tools to help you sell more wine. Read on for news about our latest offering - free websites - as well as updates on the recent Louisiana DTC legislation and tips to improve your ecommerce business.

Cheers, Joe
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Introducing Free Winery Websites on Vin65

At WineDirect we pride ourselves on a culture of innovation and excellence. That's why I’m particularly glad to announce the launch of Vin65 Free, a new free winery website offering from our commerce platform Vin65. Starting today any winery, anywhere in the world, can launch a visually appealing, fully responsive website at zero cost within a few hours.

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Not everyone wins with Louisiana DTC changes

Matt Mann, WineDirect's in-house counsel, breaks down the finer points of the new legislation and the pros and cons for large and small wineries.

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Optimizing content for popular traffic sources

Social media, organic search, email marketing - all are ways wine enthusiasts arrive at your website. Each source operates differently and it's important to understand the differences to make the most out of each. 

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5 shopping cart pet peeves that drive customers away

With cart abandonment rates running at about 68%, we take a closer look at 5 shopping cart pet peeves that drive customers crazy.

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How to use gift cards to sell more wine

Retailers and consumers alike love gift cards. They don’t take up much shelf space, they are easily brandable and they promote customer choice. Gift cards also make plain good business sense.

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